UNDERSTANDING TODAY'S NEW HOME BUYER: Podcast guest

Listen in as we join Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss the importance of understanding the various demographics of today’s new home buyers. As the new home buyer market softens, Alisa emphasizes the need for builders to focus on improving the customer experience. She highlights the importance of comprehending the dynamics of different home buyer groups to make the home buyer experience better. Alisa believes that the current market shift presents opportunities for builders to learn, grow, and improve their overall customer experience. Listeners are encouraged to learn more about the characteristics of today’s new home buyers and why understanding them is critical for home builders.

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